Article By Richard Aucock

Volkswagen ID.4 sales success delivers EV SUV first

For the first time in Europe, an SUV topped the EV best-sellers chart, with the new Volkswagen ID.4 taking the honours

The Volkswagen ID.4 has set a new European EV landmark: it has become the first-ever SUV to top the monthly electric car registrations chart.

More than 7,300 new ID.4 were delivered across Europe in April – nipping ahead of another Volkswagen, the ID.3 family hatch, which dropped into second place.

Some way behind the two VWs came the Renault Zoe in third place.

“As anticipated, the next phase of growth for EVs is going to come from SUVs,” said Jato Dynamics, Felipe Munoz.

“The Volkswagen ID.4 taking the lead is just the beginning of the electric SUV trend, and we expect new models to enter the market as consumer demand increases.”

April sales were up 261% compared to last year, a market badly affected by the coronavirus pandemic. Even so, sales are still down 23% on April 2019, indicating the EU new car market still has some way to go before normality is restored.

Excluding 2020, April 2021 was the lowest total volume for 20 years – despite 338% growth in demand for pure electric cars.

Overall, Volkswagen is extremely well placed, taking 26.8% of the overall new car market – and a whopping 34% share of the European EV market.

Indeed, the growing success of Volkswagen’s electric cars is helping offset the losses of its traditional petrol and diesel engined cars. Although the VW Golf was Europe’s third best-selling car, volumes were down 50%.

In April 2018, the Golf accounted for nearly 3% of sales. Lat month, the figure fell to just 1.7%. It looks as if the switch to electric Volkswagens is already moving ahead apace…

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