Skoda is once again official car partner for the Tour de France – and this year is leading the pack with a pure EV Skoda Enyaq iV
Skoda continues its partnership with the Tour de France cycle race for the 18th year running in 2004 – and, new for 2021, will lead the pack with a pure EV for the first time.
The fully-electric Skoda Enyaq iV joins the 250-car Skoda Tour de France fleet this year, and is to play a leading role in the 2,000-mile, three-week French classic.
It will serve as the ‘Red Car’ command vehicle for 15 out of the 21 stages of this year’s event.
Tour director Christian Prudhomme will wave the yellow flag through the sunroof of the Enyaq iV to signal the start of each stage.
He will then tour inside the Skoda EV to direct the race through a host of onboard communications tech – for example, issuing safety instructions.
On the mountain stages where the Enyaq iV won’t be used, Skoda will still supply an EV: the plug-in hybrid Superb iV.
Martin Jahn, Skoda board member, said: “Our company’s long history is inextricably linked with cycling. For this reason, Skoda is committed to being a strong long-term partner of international elite and amateur cycling.
“Supporting the Tour de France has been one of the cornerstones of our activities in sports sponsorship since 2004. It offers us the opportunity to visibly and sustainably position our brand and products in an appropriate setting, as well as to share our enthusiasm for this great sport with the international cycling community.
“I am particularly pleased that the Enyaq iV, our first all-electric SUV, will be used as the lead vehicle in the Tour de France.”
The 2021 Tour de France begins this weekend on 26 June with the Grand Depart in Brest. There are six mountain stages on this year’s event, which finishes at the Champs-Elysees in Paris on 18 July.