A collaboration between Renault and the charity Plantlife aims to highlight the risk to wildlife from vehicle emissions.
Renault has revealed a flower arrangement using a Zoe electric car to highlight the problem of air pollution.
The company says that one in five of the UK’s wildflowers face extinction, with vehicle emissions and pollution a contributing cause.
Since 1930, some 97 percent of grasslands and meadows across the country have been lost. It leaves road verges as one of the few remaining refuges for wildflowers.
Ahead of the UK’s 2030 ban on new petrol and diesel cars, Renault wants to help 32 million UK motorists make the switch to emissions-free electric driving.
British conservation charity Plantlife and award-winning florist Larry Walshe came together to make the Zoe a floral centrepiece.
A meadow-like effect was created to cascade throughout the car, emerging from both the boot and bonnet. Walshe has included endangered British wildflower species, such as gladioli, dahlias and the All 4 Love rose.
After the installation was completed, all the 2,500 flowers used were donated to charitable causes across London.
The flower project is intended to complement Renault’s existing “Be Mindful, Don’t Idle’ campaign. It encourages drivers to switch off their engines when waiting, particularly outside schools or when stuck in traffic.
Renault chose the Zoe as the base for its flower creation partly due to its use of sustainable materials inside the cabin.
A zero-emissions range of 245 miles when fully charged is also crucial to the campaign.
The Zoe was Europe’s best-selling electric car in 2020.
Tom Barker, electrification manager at Renault UK, said: “We all know that electric driving is better for the planet, but one of the least discussed benefits is the abundantly positive impact it will have on our gardens and green spaces.
“The government has legislated to only producing electric cars and vans by 2030, but our pledge is more than that. We’re committed to making zero-emissions travel accessible to everyone, with electric driving not only benefitting the planet overall, but our green spaces we appreciate and care so much for.”