Polestar is embarking on a project to create a truly climate neutral car that will eliminate emissions rather than merely offset them
Polestar has announced “moonshot” plans to create the world’s first truly climate neutral car by 2030.
Called Polestar 0, the project will not simply offset carbon emissions by planting trees, but cut them entirely throughout the entire production process.
“Offsetting is a cop-out,” said Polestar CEO Thomas Ingenlath.
“By pushing ourselves to create a completely climate-neutral car, we are forced to reach beyond what is possible today.
“We have to question everything… as we design towards zero.”
Polestar is already a pure EV brand, so emissions from combustions engines isn’t a concern – but the firm’s head of sustainability Fredrika Klaren said that “doesn’t mean our job is done.
“We will now work to eradicate all emissions stemming from production.
“Now is a historic and exciting time for car makers, an opportunity to seize the moment, do better and dare to build the dream of climate-neutral, circular and beautiful cars.”
The Polestar 0 project will see collaboration across the entire development process, and include both suppliers and retailers.
The firm will also roll out sustainability declarations, which are already common in industries such as food and fashion.
The labelling will initially disclose carbon footprint and traced risk materials, before expanding over time.
Consumers “need to be given the right tools to make informed and ethical decisions,” said Mr Ingenlath.
“Today, Polestar 2 leaves the factory gates with a carbon footprint. In 2030, we want to present a car that does not.”