Between 2025 and 2030, Fiat will become a pure EV brand, accelerating a trend already underway with the all-new 500 Electric
Fiat has outlined plans to transform its entire model line-up into a pure EV range between 2025 and 2030.
Described as a “radical change” for Fiat, the move will accelerate a switch to electric cars that’s already underway with the launch of the new 500 Electric.
The announcement comes on the eve of World Environment Day, which this year is held on 5 June.
Fiat CEO Olivier Francois (pictured below) also revealed plans to turn the rooftop test track at the former Lingotto factory in Turin – famously used during the filming of The Italian Job – into the largest ‘hanging garden’ in Europe, housing more than 28,000 plants.
“The decision to launch the new 500 electric and electric alone was actually taken before Covid-19,” said Francois.
“Even then, we were already aware that the world could not take any more compromises. We were reminded of the urgency of taking action – of doing something for planet earth.
“We have an icon, the 500. In the 1950s, it opened access to mobility for all. Nowadays, in this new scenario, it has a new mission – to create sustainable mobility for all.
“It is our duty to bring to market electric cars that cost no more than those with an internal combustion engine, as soon as we can, in line with the falling cost of batteries.”
Also part of Fiat’s mission is to create new financial products that lower the barrier to entry, increasing charge point rollout and helping adapt existing buildings to increase the penetration of fast charging stations.
Exciting plans indeed from the famous Italian brand, which sounds like it is working on some particularly innovative EV solutions. Watch with interest…