Article By Richard Aucock

Electric Avenue EV spectacle coming to Goodwood Festival of Speed

An EV showcase will feature at the 2021 Goodwood Festival of Speed with the new Electric Avenue set to show visitors the road to 2030

An EV showcase will feature at the 2021 Goodwood Festival of Speed with the new Electric Avenue set to give visitors a taste of the future of pure electric motoring. 

The world-famous Goodwood Festival of Speed opens its doors on 8 July and the 2021 event will introduce an entirely new showcase: the Electric Avenue exhibition space that's just for EVs.

Aiming to show visitors ‘the Road to 2030’, the new feature wants to demonstrate how accessible EVs are, and "inspire positive change" from those checking it out.

A series of electric vehicles will be on display, including city cars, saloons, SUVs, sports cars and hypercars. These will be complemented by “a series of powerful visuals, bold colours and a stunning soundscape”.

Industry experts will be on hand at the new feature through the event, to discuss “everything from finance and running costs, to the realities of range and reliability, as well as charging times and locations”.

Electric Avenue will be centrally located within the Festival of Speed, between the Future Lab and First Glance Paddock.

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Goodwood’s The Duke of Richmond said: “The Festival of Speed has always taken a defining position on cutting-edge technology and the future of mobility, and we have long championed electric, connected and autonomous vehicles.

“I am delighted that ‘Electric Avenue - The Road to 2030’ will enable visitors to explore the future of mobility for themselves.”

Transport Minister Rachel Maclean said: “As we put our foot down and accelerate towards a zero-emission transport future, I’m delighted to see this year’s Goodwood Festival of Speed showcasing some of the latest models of EVs at the new ‘Electric Avenue’.

“With £2.8bn of government support to encourage their take-up, there has never been a better time to switch to an EV – helping clean up the air in towns and cities right across the UK.”

Festival of Speed organisers add that all car brands and vehicles exhibited in the new Electric Avenue are being shown only after receiving an invite from Goodwood itself.

JustGoEV will be attending the 2021 Goodwood Festival of Speed and reporting on the new Electric Avenue feature. Join us next week to see more from the iconic automotive festival

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