French luxury brand DS says every car it sells will be electric by 2024 – earlier than originally planned.
Every new DS Automobiles car sold from 2024 onwards will be exclusively electric.
It follows the launch of the brand’s E-Tense range in 2019, which includes a choice of plug-in hybrid and battery electric models.
The strategy means DS will be six years ahead of the UK Government’s intended 2030 deadline to halt the sale of new petrol and diesel cars.
Previously, DS had committed to offering only electrified options by 2025. However, with the company now part of the huge Stellantis group, which also includes Vauxhall/Opel, this process has accelerated.
As part of the plan, DS will offer a 100 percent electric version of the new DS 4, due for launch later this year.
DS will also launch a brand-new electric vehicle, based on the Stellantis STLA Medium platform. With a 104kWh battery, the future electric DS will be capable of up to 400 miles on a single charge.
The firm also plans to reduce the carbon footprint of its vehicle production operations.
During 2020, DS Automobiles was noted as being a leading multi-energy car brand. It boasted the lowest fleet-average CO2 emissions in Europe, thanks to electrified models making up 30 percent of sales.
This meant that DS was the only premium car company to meet EU targets – and avoid being hit with hefty fines.
DS has also been a competitor in all-electric Formula E single-seater racing since 2015, and has extended its participation to 2026.
With two Team Championships, DS has become one of the most successful competitors in the sport.