The Born is the first electric car from the Spanish performance brand, and will be net carbon-neutral.
Production of the first EV from the Volkswagen Group’s sporty Cupra brand has begun.
The new Cupra Born hatchback is being built at Europe’s largest electric vehicle plant in Zwickau, Germany.
The Born is the latest electric car to be made at the factory, following the Volkswagen ID.3 and ID.4, plus the Audi Q4 E-tron.
Cupra hopes the Born will add its own Spanish flair to the shared MEB electric vehicle platform. Designed at the company’s headquarters in Martorell, Spain, the Born’s name is taken from Barcelona's El Born neighbourhood.
Key styling elements include distinctive LED headlights, a contrasting C-pillar and an array of signature copper trim.
On the inside, the Born features seats made from sustainable materials sourced from the Mediterranean Sea. The use of renewable elements is part of Cupra’s aim to make the Born its first carbon-neutral car.
Powertrains will range from 45kWh battery to a 77kWh option, with the latter offering up to 335 miles of range.
Cupra hopes the Born will lead the way in its aim to become completely electric by 2030. It will help launch the Spanish brand in new markets, and should account for 20 percent of sales.
Cupra CEO Wayne Griffiths said: "Producing our first 100 percent electric model in Europe's largest electric vehicle factory will provide valuable lessons as we look to build electric vehicles in Martorell from 2025 onwards. Our ambition is to produce more than 500,000 urban electric vehicles per year in Spain for different Group brands”.
UK prices for the Cupra Born will be announced later in 2021, with deliveries starting at the beginning of 2022.