The new BMW Points scheme aims to encourage plug-in hybrid owners to drive on electric power by offering free recharges.
Called BMW Points, the company is offering free charging in exchange for motorists driving in zero-emission electric mode. For every mile completed this way, two points are awarded.
And they are offered 20 points every time they charge their vehicle for more than 15 minutes.
The programme is open to owners of the following BMWs: 330e, 530e, 545e, 745e, X3 30e (produced from August 2021) and X5 45e with BMW Operating System 7.0.
Once drivers have collected 3,200 points, they will be rewarded with a £10 charging credit to be used across the BMW Charging network. At 7,500 points, customers will receive £25, while 14,500 points means a £50 free charging credit.
In addition, the company is offering a monthly reward of 500 points to those who charge their vehicle 20 times or more.
Points are earned for each mile driven once the car is registered on the BMW Points scheme via the My BMW App and, once registered, miles are automatically logged by the vehicle.
Any miles driven throughout Europe are also recorded, with BMW Points already available to customers in Germany, Belgium and The Netherlands.